C.I.C.L.E. :: » Trek's John Burke Tells Industry that Advocacy Is the Future
Here's an interesting article on the way that Trek bikes plans to promote its bikes in the near future: by advocacy. As many of us in the bike commuting blogger world have talked about, bikes are so clearly the answer to a great number of current ills in the world. And Trek is trying to position itself to join the fight and make a few bucks in the process.
Read the article... good stuff.