The Al Gore of Cycling

A couple days ago I posted on John Burke's ideas for supporting bike advocacy... here's more:

John Burke is the president of Trek Bicycles, the company that made bikes for guys like Lance Armstrong and also makes bikes for every use under the sun. He's got a nifty idea about the best ways to encourage bicycle sales while helping solve the problems of obesity, pollution and global warming, and traffic congestion: support bicycle advocacy efforts! Watch the video and learn more.